Web page created for the “PicPlants” community.
Context
For plant enthusiasts, PicPlants introduced a dedicated landing page to promote and showcase its community, available on both the website and mobile app. The page was designed to be friendly and engaging, featuring plant-inspired elements and offering a preview of what users can expect once they join.
Benchmarking
To craft an appealing aesthetic aligned with PicPlants’ visual identity, I drew inspiration from popular plant-related apps such as PictureThis, PlantIn, and PlantParent.
Landing Page
The community landing page was structured to highlight all key aspects of the user experience:
- The benefits of joining
- How to become a member
- Where to access the community
- Testimonials from other users
- How to download the app and the advantages it offers
Accessibility
Since PicPlants’ audience is mostly older adults who may be starting to experience vision difficulties, we applied WCAG best practices:
- No non-essential animations: following WCAG 2.3.3 (Animation from Interactions) to avoid motion that could cause discomfort.
- Minimum font size of 16 px: aligned with WCAG 1.4.8 (Visual Presentation) to improve readability for users with low vision.