Skeelo is a subscription-based reading platform offering unlimited access to digital books and audiobooks. The partnership with Wine emerged as an exclusive benefit for club subscribers — merging two complementary worlds: the pleasure of drinking well and the pleasure of reading well.
The challenge was to communicate the Skeelo benefit within the Wine app and website in a clear way, seamlessly integrated into the existing experience. The goal was to ensure Wine subscribers could discover, understand and activate the benefit without friction — increasing the perceived value of the club subscription.
A dedicated page for the Skeelo benefit was designed within the Wine ecosystem, containing: a clear presentation of what Skeelo is and how it works, instructions for accessing the benefit, and an FAQ answering subscribers' most common questions. The structure was designed to eliminate doubts and reduce the need for customer support contact.
The entire interface was built respecting Wine's visual identity: Visual cohesion — use of Wine Design System tokens and components, ensuring consistency with the rest of the app; Illustration — creation of an exclusive illustration featuring the Wine mascot integrated into the reading universe; Platform-specific CTAs — distinct call-to-action buttons for iOS and Android, directing each user to the correct store to activate the benefit; Icons — use of the official Wine DS icon set across all interface elements; FAQ — accordion component for progressive answer disclosure, keeping the interface clean and organized.
