{"id":755,"date":"2026-04-01T10:00:59","date_gmt":"2026-04-01T10:00:59","guid":{"rendered":"https:\/\/mavicoutinho.com\/?p=755"},"modified":"2026-04-01T13:49:26","modified_gmt":"2026-04-01T13:49:26","slug":"onboarding-for-wine-app","status":"publish","type":"post","link":"https:\/\/mavicoutinho.com\/pt\/onboarding-for-wine-app\/","title":{"rendered":"Onboarding para o App Wine"},"content":{"rendered":"<p>Projeto focado no redesenho do fluxo de onboarding para o app Wine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large has-custom-border\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"370\" src=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine-1024x370.png\" alt=\"\" class=\"wp-image-798\" style=\"border-radius:16px\" srcset=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine-1024x370.png 1024w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine-300x108.png 300w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine-768x277.png 768w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine-1536x555.png 1536w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine-18x6.png 18w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/onboarding-wine.png 1803w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Problema<\/strong><\/h2>\n\n\n\n<p>Depois de baixar o app, foi identificado uma queda no n\u00famero de usu\u00e1rios se cadastrando e logando. O objetivo do projeto foi redesenhar o fluxo de onbording para aumentar o n\u00famero de autentica\u00e7\u00e3o ap\u00f3s a instala\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meu papel<\/strong><\/h2>\n\n\n\n<p>Como <strong>Product Designer<\/strong>, eu fui respons\u00e1vel pela pesquisa de usu\u00e1rio e an\u00e1lise de dados, benchmarking, mapeamento e revis\u00e3o do fluxo atual, especifica\u00e7\u00f5es do produto, UX\/UI design, prototipagem e entrega.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fluxo atual<\/strong><\/h2>\n\n\n\n<p>O onboarding incluia <strong>pop-up intrusivos<\/strong> que interrompiam a jornada, quebrando o fluxo de navega\u00e7\u00e3o e desencorajando os usu\u00e1rios de completar o login.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1390\" height=\"1082\" src=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.44.34.png\" alt=\"\" class=\"wp-image-787\" style=\"border-radius:16px\" srcset=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.44.34.png 1390w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.44.34-300x234.png 300w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.44.34-1024x797.png 1024w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.44.34-768x598.png 768w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.44.34-15x12.png 15w\" sizes=\"(max-width: 1390px) 100vw, 1390px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>An\u00e1lise<\/strong><\/h2>\n\n\n\n<p>Usando <strong>CleverTap<\/strong>, eu mapeei:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quedas por p\u00e1gina (telas)<\/li>\n\n\n\n<li>O impacto das interrup\u00e7\u00f5es durante a jornada<\/li>\n\n\n\n<li>Tempo levado para completar a autentica\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img decoding=\"async\" width=\"1658\" height=\"1298\" src=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00.png\" alt=\"\" class=\"wp-image-788\" style=\"border-radius:16px\" srcset=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00.png 1658w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00-300x235.png 300w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00-1024x802.png 1024w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00-768x601.png 768w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00-1536x1202.png 1536w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.50.00-15x12.png 15w\" sizes=\"(max-width: 1658px) 100vw, 1658px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benchmarking<\/strong><\/h2>\n\n\n\n<p>Eu analisei <strong>13 apps<\/strong> com diferentes abordagens para identificar as melhores pr\u00e1ticas. Os exemplos mais inspiradores foram <strong>Strava, Rappi, HelloFresh, Instacart, Spotify, Pinterest, Uber, e Netflix<\/strong>.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"2354\" height=\"1170\" src=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1.png\" alt=\"\" class=\"wp-image-791\" style=\"border-radius:16px\" srcset=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1.png 2354w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1-300x149.png 300w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1-1024x509.png 1024w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1-768x382.png 768w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1-1536x763.png 1536w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1-2048x1018.png 2048w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.59.46-1-18x9.png 18w\" sizes=\"(max-width: 2354px) 100vw, 2354px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h2>\n\n\n\n<p>Eu redesenhei o onboarding com <strong>uma proposta clara para cada tela<\/strong>.<br>Cada etapa foi cuidadosamente elaborada para guiar o usu\u00e1rio naturalmente em dire\u00e7\u00e3o \u00e0 autentica\u00e7\u00e3o, ao mesmo tempo que o prepara para recomenda\u00e7\u00f5es personalizadas e ofertas de assinatura.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"1914\" height=\"1238\" src=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47.png\" alt=\"\" class=\"wp-image-789\" style=\"border-radius:16px\" srcset=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47.png 1914w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47-300x194.png 300w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47-1024x662.png 1024w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47-768x497.png 768w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47-1536x994.png 1536w, https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-04-at-21.52.47-18x12.png 18w\" sizes=\"(max-width: 1914px) 100vw, 1914px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prot\u00f3tipo<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/mavicoutinho.com\/wp-content\/uploads\/2025\/09\/video-onboarding-1.mov\"><\/video><\/figure>","protected":false},"excerpt":{"rendered":"<p>Project focused on redesigning the onboarding flow of the Wine app. Problem After downloading the app, it was identified a drop in the number of users signing up and logging in. The goal of this project was to redesign the onboarding flow to increase the post-installation authentication rate. My Role As Product Designer, I was [&hellip;]<\/p>","protected":false},"author":1,"featured_media":800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/posts\/755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/comments?post=755"}],"version-history":[{"count":6,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/posts\/755\/revisions"}],"predecessor-version":[{"id":799,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/posts\/755\/revisions\/799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/media\/800"}],"wp:attachment":[{"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/media?parent=755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/categories?post=755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mavicoutinho.com\/pt\/wp-json\/wp\/v2\/tags?post=755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}