Project launched in October 2024 for Wine Club customers, in partnership with Skeelo.
Skeelo
Skeelo is a reading platform that partners with various companies. Through a subscription, users can read several books each month.
Project
Include the Skeelo subscription as one of the benefits offered to Wine Club members.
Results
The page below was created to present the key information about the partnership:
- What is Skeelo
- How the partnership works
- How to access it
- Features offered by Skeelo
- Frequently asked questions about how it works
Key points were considered
- Blending Skeelo and Wine’s visual identities so they complement each other;
- Choosing an illustration aligned with Wine’s visual identity, featuring a main character wearing a Wine shirt and using a headset, referencing one of Skeelo’s available options: audiobooks;
- Making access easier by using a dynamic app download button: if the user is on an iPhone, they’re redirected to Skeelo on the App Store; if on Android, they’re taken to Skeelo on the Play Store;
- Highlighting the main benefits using pictograms from Wine’s design system, explaining what the user will get from Skeelo;
- Addressing possible questions users might have regarding their Wine subscription.